Lori

Lori Murray is a Senior Small Business Advisor at K&R Strategic Partners, bringing over 30 years of experience that spans business ownership, real estate investing, and bookkeeping across a wide range of industries.

She specializes in bookkeeping cleanup and setup — and the more complicated the challenge, the better. Lori is a puzzle solver at heart, and there's nothing she likes more than untangling complexity and bringing clarity to the numbers.

She also holds a real estate license and has deep, hands-on knowledge of preparing books for real estate investors, giving her a perspective that goes well beyond the spreadsheet and into the real-world financial landscape her clients navigate every day.

Having built and run her own bookkeeping business, Lori knows firsthand what small business owners are up against, and she brings that lived experience to every client relationship with both expertise and genuine care. Her diverse background means she can meet clients wherever they are and tailor her approach to what they actually need.

Outside of work, Lori lives her best mountain life in Prescott, Arizona, where she can be found gardening, hiking, reading, or watching the wildlife parade through her yard. She is married to her high school sweetheart, is the proud mom of three grown daughters, and has recently entered her favorite new chapter yet — grandma — completely over the moon about her first granddaughter.